Hi there…

I’m Kyle Mace, a storyteller based in Central Pennsylvania, using photography, video, design, and digital content to help people, teams, brands, and organizations tell their stories.

For me, storytelling always comes back to people.

A great image, video, graphic, or campaign can look polished, but it only works if it gives someone a reason to care. People connect when they see something human in the story. Whether that’s a face, a reaction, a purpose, or a moment - it needs to feel real.

That is what I try to find first.

My start goes back to 2004 Montreal Expos spring training.

I was just a kid, and my dad needed help holding a tripod steady. Nothing glamorous. But I remember looking up and seeing these massive athletes standing right in front of me. They felt larger than life, but they were kind and felt more “real” than ever before. At the time, I think I realized for the first time I realized they were people first. And all of these years later, that has stuck with me.

Being close enough to see that, and having the chance to help share it, had me hooked.

From there, I became my dad’s right-hand man. I followed him everywhere - stadiums, press boxes, locker rooms, and everywhere in between. I watched how he worked, how he treated people, how he told stories, and how much care he put into doing things the right way.

That shaped me more than anything.

Since then, I’ve started an independent news outlet covering minor league professional hockey and worked across professional and amateur sports as a photographer, videographer, social media manager, graphic designer, television producer, and brand content creator.

I like wearing a lot of hats because it helps me understand people better. If I’m shooting video, I’m thinking about the editor. If I’m editing video, I’m thinking about the producer. If I’m producing something, I’m thinking about the person I’m producing it for - both the subject and the viewer. Walking in someone else’s shoes, whether that is only a few yards or miles and miles, is where I believe the best work comes from.

People say sports are a game of inches. I think it’s a lot smaller than that. The best stories are usually in deep within the cracks and crevices of a stadium - the “shadows” if you will. And to help bring a light into those shadows…that is the work I care about most.

After many years working in sports, mentoring has also become a huge part of who I am. My dad did that for so many people, and being able to have even a small version of that impact means more to me than any title, credit, or byline.

Any advice I can give, I want to give. Any lesson I learned the hard way, I want to pass on. I’ve been in those shoes. If I can help someone lace them up and run full speed ahead with a cheering fanbase behind them, I want to be sitting front row.

I do not see myself as only a photographer, only a videographer, only a designer, or only a content creator. I’m at my best when all of those things work together.

The right image. The right words. The right feeling. The right timing. The right reason for someone to care.

That is what I try to create.